A designer plays a key role in a creative company. Using elements like typography, illustration, photography and layouts, a designer always has an extremely creative mind that can absorb visual trends and deploy them in fresh and exciting ways.
The skills that a product designer must have range from technical to human-centered design. Product designers take part in user research, prototyping, visualization, testing, analyzing, and communicating.
Designers not only create useful products and images, but they also produce. The social context within which they operate circumscribes the choices designers can make in creating and marketing ideas.